360 Campaign | Pepsi

New Pepsi, New Era

This is the new era of Pepsi. An era of new moves, new styles, new challenges.
A new side of you that’s always thirsty for more.

Pepsi’s launch of their new visual identity ushered in a new chapter for the iconic cola beverage. Their bold transformation marked a celebration of their roots–blending the classic household staple with a modern twist to reflect their evolving vision. Enter YG’s new K-Pop Girl Group. There was no one better than BabyMonster to introduce Pepsi’s bold, new visual identity. Spotlighting their transition from dreamers to top-charting stars, we inspired Gen Zs from all over Asia to embark on a new era of their own.