Content Creation | McCormick & Company

Making McCormick Cool Again.

McCormick Asia approached us with a herculean task: to stand out in the oversaturated #foodtok area.

To spotlight their new freshness-ensured SnapTight™packaging, we served all our content with a fresh twist.
Western viral recipes made with local flavour, air fryer recipes that make you want to throw out all your other kitchen gadgets, 10-minute meals that don’t have to be popped into the microwave–if it’s made with McCormick, it’s made fresh.

That covered the basics. But TikTokers speak a different language.
So how do we get a 135-year old brand like McCormick to speak to the people of today? By tok-ing about everything else.

We added dashes of personality and gave the brand a voice (okay we used a filter 🙄) to be it’s own mascot.

The results?

5000 followers
52,000,000 in reach
and over 200,000 in engagement all in 60 days.

Needless to say, we ate 💅🏼