360 Campaign | Pepsi

Press Play With Pepsi

With Pepsi as our catalyst, we want to inspire everyone to step out and step up this Summer–try that TikTok dance, go on a spontaneous road trip, and dive into a little misadventure. To do this, we teamed up with PROXIE, one of Thailand’s biggest T-Pop boybands, to inspire Gen Zers throughout Southeast Asia with the ultimate summer bucket list.