Social Campaign | Disney Studios
The Idea: Discovering Your Voice Amongst The Currents
Everyone knows The Little Mermaid.
With this reimagination, we needed audiences in Southeast Asia to engage with a whole new experience of this well-loved classic. To do this, we played up the elements of adventure, self-discovery and love, inviting them into the part of our world.
The World She Knows
♫ Darling it's better, down where it's wetter. Take it from me. 🎶
By hacking the Instagram platform, we released content that got everyone taking a tour around Atlantica, exploring the whozits and whatzits galore with the colourful cast.
Finding Her Voice
♫ Bright young women, sick of swimmin’, ready to stand! 🎶
A free-spirited force of independence, there’s an Ariel in everyone. We sparked everyone's inner strength by using themes from the film to inspire and motivate through affirmations and manifestations.